Discover Villajoyosa:

Colorful Charm and Coastal Traditions on the Costa Blanca

If you’re looking for a town full of character, color, and history, you’ll fall in love with Villajoyosa.
Known for its brightly painted houses, chocolate factories, and gorgeous beaches, Villajoyosa — or simply “La Vila” as locals call it — offers a delightful mix of tradition, beauty, and relaxed Mediterranean living.

Less touristy than its neighbors, Villajoyosa is a place where you can still experience the authentic Costa Blanca at its finest.

The Heart of Villajoyosa: Old Town and Promenade

Villajoyosa’s Old Town is one of the most beautiful on the Costa Blanca. Wander through narrow cobbled streets lined with colorful, centuries-old houses, originally painted in bright colors so fishermen could spot their homes from the sea. The seafront promenade is equally charming — palm-lined, lively, and always full of life. Enjoy a coffee by the water, explore local artisan shops, and visit the market for fresh produce, seafood, and traditional goods. Don’t miss the Roman ruins and the charming Plaza de la Generalitat, where local festivals and events bring the town alive throughout the year.

Beaches Full of Beauty

Villajoyosa’s coastline is a treasure:

• Playa Centro is the main town beach — wide, sandy, clean, and perfect for families.

• Playa del Paradís is a longer, quieter beach fringed with palm trees, great for relaxing and sunbathing.

• Cala Bol Nou and Cala El Xarco are beautiful smaller coves, ideal for snorkeling and peaceful afternoons.

Thanks to its clean waters and Blue Flag awards, Villajoyosa is a dream for swimmers and beach lovers.

Sweet Flavors of Villajoyosa

Villajoyosa is famous for its chocolate — it has been a major chocolate-producing town since the 18th century. A visit to the Valor Chocolate Museum or other local chocolaterías is a must. You can tour the factories, learn about traditional chocolate-making, and, of course, enjoy some delicious tastings! Beyond sweets, seafood is central to Villajoyosa’s cuisine. Fresh fish dishes, arroz marinero (seafood rice), and grilled sardines are popular in the many seafront restaurants. Local markets, cozy tapas bars, and homemade ice cream parlors make every meal an adventure.

Why People Love Villajoyosa

Villajoyosa offers a slower, richer kind of Costa Blanca life. It’s charming without being crowded, authentic without being isolated, and beautiful without feeling artificial. Visitors love the genuine feel of the town, the warmth of its people, and the relaxed pace of life. Whether you’re wandering colorful streets, relaxing on a hidden beach, or sipping coffee by the marina, Villajoyosa feels like a true escape. It’s a favorite for artists, families, food lovers, and anyone seeking the real Mediterranean spirit.

Local Tips for Enjoying Villajoyosa Like a True Insider

• Tour the Valor Chocolate Factory – Free tours and tastings are available; it’s a must for chocolate lovers.
• Wander early morning – The Old Town’s colorful houses are extra beautiful in soft morning light.
• Dine by the sea – Try seafood paella or grilled fish at one of the promenade restaurants.
• Visit during Moors and Christians Festival – In late July, Villajoyosa hosts one of the region’s most spectacular and traditional celebrations.
• Explore hidden coves – Cala Bol Nou and El Xarco are fantastic for a quiet beach day.
• Stroll along the river – The Amadorio River walk offers a peaceful escape just steps from town.
• Discover the Roman ruins – The old Roman baths and towers scattered around town are worth a visit for history lovers.